Scandinavia’s Largest Ski Area Operator Reports Record Business Despite Challenges
Scandinavia’s Largest Ski Area Operator Reports Record Business Despite Challenges
Published : 28-Mar-2023 01:50
SkiStar, which runs several of the largest ski areas in Norway and Sweden, has reported record business once again, after doing the same last year.
Profit before tax for the second quarter improved by SEK 6 million (1 percent) to SEK 926 (920) million compared with the same period of the previous year.
Although profits are only up 1% on 2022, this is seen as a win considering rapidly rising energy costs, high inflation and a depressed economy in Sweden. The company noted that a good early season with low temperatures allowed for "cost effective snowmaking."
The profit before tax for the second quarter is the best in the company's history, driven by the growth in turnover.
"The winter season got off to an early start at the end of November thanks to cold temperatures, which created great conditions for cost-effective snow production. In combination with a lot of natural snow, we have had excellent snow conditions and have been able to offer very good skiing. We are, therefore, looking forward to a terrific spring," said SkiStar CEO Stefan Sjöstrand, adding,
"(the results) …show that the interest in alpine skiing is still great and that the trend of holidaying at home in the Scandinavian mountains is continuing this winter as well. During the week commencing the 13 February, we had more students than ever in the ski school in Sälen, our biggest destination, something which guarantees a boost to the number of future skiers. It is also a very positive development that our foreign visitors are back, not only Danish and Swedish guests, who are so important for the Norwegian destinations, but also German, Dutch and British guests as well. "
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