Snowtunnel Sets Up Joint Venture to Deliver in UK
Snowtunnel Sets Up Joint Venture to Deliver in UK
Published : 01-Feb-2026 09:50
Two snowsports companies are working together to develop Snowtunnel venues across the United Kingdom.
The Snowtunnel concept is of an endless ski run with skier and boarders riding within a large rotating tube that constantly moves towards them like a runners treadmill.
Snowtunnel Parks say they have signed an exclusive Territory Agreement with Global Shred Ventures (GSV), a company set up with the aim of, "delivering high-value surf and snow destinations that strengthen communities through shared, immersive experiences."
"The partnership combines Snowtunnel's world-first patented Snowtunnel™ endless mountain technology with GSV's proven capability in delivering world-class surf and leisure destinations," a . Snowtunnel spokesperson commented, adding, "Snowtunnel's endless mountain technology. Its capital-efficient model unlocks the ability to bring real-snow experiences to regions where full-scale indoor ski centres are not feasible."
"This partnership marks a defining moment for Snowtunnel and the beginning of our global rollout," said Scott Kessler, CEO and Co-Founder of Snowtunnel. "Together (with GSV) we are creating a completely new category of accessible, urban snow experiences."
The team behind GSV has a record in the deployment of Wavegarden technology, most notably the world's first inland surfing lagoon at Surf Snowdonia in Wales.
"Snowtunnel aligns with GSV's commitment to creating world-class, community-driven destinations that redefi ne surf and snow experiences," said Adam Lamond, Executive Chairman of GSV, who added, "…we are combining operational expertise, strategic vision, and innovation to deliver a new category of indoor snow park for the UK market."
This expansion forms part of Snowtunnel's broader stated ambition to establish a global platform for indoor snow experiences, spanning destination venues, compact urban formats, and technology installations within existing leisure and sport precincts worldwide.
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