Survey Finds Ski Rental Experience Getting Better
Survey Finds Ski Rental Experience Getting Better
Published : 05-Feb-2026 10:49
Ski rental giant SKiSET has released new survey findings showing a significant shift in how skiers and snowboarders choose and book their equipment, with 90% saying the rental experience has improved over the past decade.
The survey, distributed to more than 140,000 UK skiers and snowboarders, highlights growing expectations around choice, convenience and brand trust. Three‑quarters of respondents said the rental brand matters when selecting equipment, while almost half want a wider range of models available, including the latest releases.
Booking behaviour has also evolved. Eighty percent of respondents now reserve their equipment at least three weeks before travelling, and more than 80% book directly online or through a tour operator partner. Convenience continues to drive decision‑making, with 37% citing proximity to accommodation as the top factor when choosing a rental provider.
The survey also reflects changing ownership trends. While 36% rent both skis and boots, 40% rent skis only and bring their own boots, mirroring the rise in boot purchases among UK skiers. Unsurprisingly , no respondents reported renting boots only.
When asked why they rent rather than buy, 40% pointed to avoiding airline baggage fees. The remaining responses were split evenly between trying new equipment, avoiding storage and maintenance, the cost of buying gear, and the hassle of carrying it through airports.
Arnaud Dufour, Sales Director at SKiSET, said the findings reinforce what the company sees on the ground. "Skiers and snowboarders now demand quality service and equipment that's convenient to their location. ...Booking in advance simply gives them the best deals."
Image credit: Louis Garnier
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